Sales Execution, Structure, and Leadership for Teams That Need Results
I help organisations fix sales execution gaps, align teams to a clear operating system, and restore predictability to revenue performance.
As Featured In Leading Business Publications
SalesIgnite™ Framework
Three pillars. One integrated sales engine designed for predictable revenue and accountable teams.
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Purpose, Mindset, Leadership Identity
Clarify strategic direction and leadership responsibilities. Align teams to objectives and ensure consistent decision-making without micromanagement. -
Qualification, Negotiation, Closing
Equip teams with the skills needed to drive measurable revenue. Build influence within clients and accountability within the team. -
Workflow & Process Management
Identify gaps, implement structured sales systems, and prioritise high-impact activities. Create a reliable sales engine that frees leaders to focus on growth.
I Help Sales Leaders Build Teams That Deliver Predictable Results
Install clarity, implement structured processes, and create repeatable systems that drive revenue reliably — without fluff.
Achieve predictable and measurable sales growth.
Implement a reliable, efficient sales process across your team.
Strengthen your team’s commercial execution and accountability.
Deploy structured systems that scale with business growth.
What My Clients Say
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"Irene’s training gave me a clear structure to align our sales processes with finance and collections. I now have practical tools to handle payment conversations confidently and ensure our team follows a consistent approach. The framework is simple, actionable, and immediately relevant to my role."
Joyce Wong
Head of Finance & Admin -
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"Irene’s training helped me see the missing pieces in our sales approach and gave us a clear, practical framework to align the team with strategic priorities. Even with prior experience, I walked away with actionable insights to improve targeting, discovery calls, and team execution—immediately applicable to our operations."
Charlie Tay
Head of Operations -
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"Irene’s training helped me understand how sales principles connect to team engagement and performance. The framework gave me clarity on aligning employees with business goals and created a scalable system we can apply across the organization. It’s practical, actionable, and immediately relevant to my role."
Serene Ong
Head of Human Resources -
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"Irene’s training gave me a clear, structured workflow for client engagement and lead generation. It helped me see how to focus on value rather than price and provided practical tools to navigate conversations and objections more confidently. The framework strengthened team consistency, clarified sales processes, and made it easier for everyone to follow a reliable system."
Bernard Tan
Business Development Manager
Our Service
A tailored program designed to strengthen your sales foundation, align your team, and deliver predictable revenue. Structured to fit your business context, it provides practical systems and actionable guidance for measurable results.
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Phase 1
We review sales workflows, pipeline health, and team capabilities. You receive an actionable report highlighting the root causes of inconsistent revenue and a 90-day blueprint to stabilise performance.
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Phase 2:
Insights are translated into measurable improvements. Leaders gain clarity, teams understand roles, and workflows become repeatable. Progress is validated against tangible results to ensure execution drives impact. -
Phase 3:
Systems and governance are embedded to make improvements permanent. Structured rhythms, accountability, and visibility ensure performance grows predictably and continues to deliver value as your business scales.
Work With Me
Mentoring That Builds Sales Leaders
Tailored mentoring programs for leaders and emerging managers focused on predictable growth and disciplined execution. Each engagement is aligned with your business context, team dynamics, and growth objectives, building long-term capability rather than short-term fixes.